Jeff Holden is founder and CEO of Atomic Machines, which builds micro-machines from code with its AI-native Matter Compiler and emerged from six years in stealth with $250M in October 2026. He joined Amazon in 1997 as its tenth engineer, led its supply chain and fulfillment technology, later ran consumer applications worldwide and led the team that built Amazon Prime. He then founded Pelago (maker of Whrrl), sold it to Groupon and served as Groupon's SVP of Product Management. As Uber's Chief Product Officer from 2014 to 2018, he founded its self-driving Advanced Technology Group, led Uber Eats from inception, and created Uber Elevate and Uber AI Labs. He holds BS and MS degrees in computer science from the University of Illinois Urbana-Champaign.

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Jeff Holden is founder and CEO of Atomic Machines, which builds micro-machines from code with its AI-native Matter Compiler and emerged from six years in stealth with $250M in October 2026. He joined Amazon in 1997 as its tenth engineer, led its supply chain and fulfillment technology, later ran consumer applications worldwide and led the team that built Amazon Prime. He then founded Pelago (maker of Whrrl), sold it to Groupon and served as Groupon's SVP of Product Management. As Uber's Chief Product Officer from 2014 to 2018, he founded its self-driving Advanced Technology Group, led Uber Eats from inception, and created Uber Elevate and Uber AI Labs. He holds BS and MS degrees in computer science from the University of Illinois Urbana-Champaign.

Career

Jeff Holden holds a BS and MS, Computer Science from University of Illinois Urbana-Champaign.

Founder & CEO at Atomic Machines
Chief Product Officer at Uber
SVP, Product Management at Groupon
Founder at Pelago
Engineer #10; later SVP, Consumer Applications at Amazon

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