RTFKT creates virtual fashion and digital collectibles combining gaming and culture. Nike acquired it in 2021, announced a 2025 wind-down, and transferred it to a new owner in December 2025.
Products & media
Clone X
Avatar collection created by RTFKT and Takashi Murakami.
AR Hoodie
Augmented-reality hoodie linking physical apparel with digital effects.
Pods
Customizable virtual spaces for displaying digital collectibles.
SZN1
Early RTFKT digital collectible season.
RTFKT x Nike Air Force 1
Digital and physical Air Force 1 collection from RTFKT and Nike.
Dunk Genesis Cryptokicks
Digital sneaker collection built around Nike Dunk-inspired designs.
Cosigns
Andrew GertlerArtist Manager | Founder, Andrew Gertler Artists
“The @RTFKTstudios team is the real deal! Honored to be a part of this.”
“Very excited to be supporting @RTFKTstudios and their mission in bridging the physical and digital fashion world. The future is here.”
scott belskyA24 Partner and Founder of A24 Labs; USV Product Advisory Partner
“simple thesis here: we'll all care about fashion and self-expression as much in the Metaverse as we do in the physical world, only difference is there are no laws of physics or bounds for creativity.”
Team
Founders
3 people
Company history
All fundraising announcements are based on public sources. Please contact Cosign if you believe there are any discrepancies, or claim the profile to edit.
Acquisition
Acquired by Nike
Seed




