Census pioneered reverse ETL, moving trusted warehouse data into operational tools. Fivetran acquired it in 2025 and renamed the product Activations.
Products & media
Census – Unify, Enhance, and Activate your Data
Census Data Activation
A reverse ETL platform that syncs governed warehouse data and audiences into operational business applications.
Census Embedded
An embeddable reverse ETL product that lets software companies add source connections, destination integrations, data syncs, and monitoring to their applications.
Cosigns
David Ulevitch 🇺🇸General partner at Andreessen Horowitz
“Census allows teams to unify data from different sources, synchronize it, and most importantly, tie it to critical business systems”
Phil GamacheFounder of Humans of Martech | Martech and Growth Advisor
“Their no-code Audience Hub and Reverse ETL enable me to use our cloud data warehouse to power growth”
Team
Jobs
See all jobs for Census here.
Funding
All fundraising announcements are based on public sources. Please contact Cosign if you believe there are any discrepancies, or claim the profile to edit.
Leads
Participating Firms
Angels