Helped give Notion's open-ended product a clear market story and community-led distribution. Her work recruiting Ben Lang and building ambassador programs connects positioning with how a product spreads.
Marketing leaders who shaped startup positioning, launches and distribution. Selected for documented work, including past roles.
Cosign
An early Canva operator who built internal education and people programs before leading global marketing. His perspective links product delight and customer stories with the work of building a worldwide brand.
He brings payments research into marketing execution, from Forrester analysis to Rapyd and Runa marketing roles. Now leading growth at Cordant, Brendan offers a useful perspective on positioning complex financial infrastructure for buyers.
Resend cofounder on customer-led marketing
Helped turn Figma's earliest designer relationships into a community engine spanning advocacy, events and education. Her playbook connects practitioner trust to company growth.
Built a market-research capability at Grab that could inform the wider business. Her experience connects customer understanding, trust and the realities of marketing across different markets.
Sjoerd leads marketing at Sharetribe and hosts Two-Sided, drawing out how marketplace founders acquire users and build liquidity. His combination of hands-on marketing and marketplace advisory work is useful when supply and demand need different messages and growth approaches.
Built developer marketing at Netlify
Datadog's first GTM hire built a marketing function over nearly 11 years. His pilot-to-scale approach shows how to test a channel, learn what works and earn the right to expand it.
Built Twilio's early marketing around what developers were creating. Her work connecting customer stories with a distributed developer community is a playbook for earning attention through your users' work.
Katelyn teaches marketers to understand what triggers a purchase instead of relying on broad customer personas. Her Customer Camp work and current UNIGNORABLE business connect customer interviews and buyer psychology with messages that help experts stand out.
Former Asana CMO; now leads Okta marketing
Took on the challenge of connecting Twilio's developer-first appeal with enterprise buyers. Her experience across Twilio, Attentive and Datadog offers a practical lens on marketing technical products at scale.
Led marketing and strategy at GitLab and took on interim revenue leadership. Her move across those responsibilities offers a useful view of how positioning, sales and company strategy fit together.
Peep combines conversion optimization experience with direct research into what B2B buyers think. Through Wynter, CXL, Speero, and his How to Win interviews, he offers a practical view of messaging, differentiation, and competing in crowded markets.
Led Slack marketing through its public debut
Built Segment messaging and sales content around the different people involved in a buying decision. Her work shows how marketing gets sharper when sales helps shape the story.
Bridges developer communities and marketing, with work spanning Inktank, Astronomer and Flox. His combination of community experience and marketing leadership makes him worth following if your customers are technical.
Andy helps leadership teams turn strategy and differentiation into a story that sales and marketing can use consistently. His work with teams including Amplitude, Clearbit, and Pantheon makes him useful for positioning complex products around customer change and a clear reason to act.
