GrabGroup Head of Marketing, Sustainability, Loyalty and Support
Nov 2025 — Present
Cheryl Goh leads marketing, sustainability, loyalty and support at Grab, combining brand strategy with the commercial operation of its loyalty programs. An early Grab operator, she previously worked in digital transformation and business development and serves on the boards of Malaysia Aviation Group and Malaysia Airlines.
Cheryl Goh leads marketing, sustainability, loyalty and support at Grab, combining brand strategy with the commercial operation of its loyalty programs. An early Grab operator, she previously worked in digital transformation and business development and serves on the boards of Malaysia Aviation Group and Malaysia Airlines.
Career
SocialwalkCo-founder and Director
Aug 2008 — Mar 2015
Nissan MalaysiaGeneral Manager, Digital Transformation and Business Development
Sep 2012 — Aug 2013
Media PrimaGeneral Manager, NSTP E-Media
Oct 2010 — Sep 2012
FriendsterVice President, Business Development and Product
Jan 2010 — Oct 2010
MOL AccessPortalSenior Vice President, Business Development
Until Oct 2010
CitibankMortgage Sales Executive
Jan 2003 — Sep 2003