Developed the adjacent-user framework: learn from people just outside successful adoption, instead of optimizing only for power users. His growth work spans Instagram and Instacart.
Operators who built growth teams, retention systems and acquisition programs. Selected for documented work, including past roles.
Cosign
Brings channel depth to company growth: Tripadvisor SEO, Shopify's international expansion and the teams behind them. His playbook shows when technical expertise and specialist talent matter most.
ChenLi helped build Dropbox’s growth and monetization team before leading its core product organization. His operating range—from early business operations to product leadership—makes him particularly interesting on the point where a self-serve product needs a repeatable business behind it.
Former Slack CMO on capital-efficient growth
Helped start Airbnb's growth team and worked through the realities of international acquisition. His teaching connects growth-team design, referrals and choosing the right lever for each market.
Gojek's first data hire grew into an SVP role while building its data practice. She connects analysis to real operating decisions—a valuable perspective on making data useful beyond dashboards.
Emily brings the measurement discipline behind good growth decisions: experimentation work at Etsy, DataCamp and Warby Parker, plus revenue-optimization tools for games. She co-created funneljoin to analyze sequences of user events and writes clearly about how to avoid misleading A/B-test results.
Former Zapier CMO on growth and AI
Made growth experiments answer a harder question: will the gains last? His Pinterest work on notification holdouts shows how to separate durable retention from short-lived lifts.
Brought consumer-growth experience from Facebook to Uber, where local supply changes the equation. His operating perspective connects product growth with the constraints of a real marketplace.
Brian built growth teams for HubSpot Sales and CRM before founding Reforge. His writing on growth systems and the fit between product, audience, and distribution gives operators a practical way to diagnose growth problems beyond individual tactics.
Built Netlify’s Jamstack ecosystem strategy
Helped shift Duolingo's growth thinking toward current-user retention after gamification and referral bets fell short. His growth-model work shows the value of changing the model when the evidence changes.
A growth operator with range: GitLab, Acorns and GrowthHackers, followed by advising and teaching at Reforge. Follow her for a practitioner’s view of how growth teams work across very different products.
Sean brings early growth experience at Dropbox, Eventbrite, LogMeIn, and Lookout into a repeatable experimentation process. His teaching focuses on cross-functional growth teams, prioritizing tests, and running the weekly operating rhythm that turns learning into growth.
Slack's first Head of Growth treated onboarding and team activation as product problems. Her early operating experience is a useful lens on how collaboration products become habits.
Growth and engineering in the same toolkit. Jeff leads growth engineering at Whatnot and shares his thinking through the Growth Engineering Blog—a strong follow for engineers who want to move business metrics.
Elena connects product-led growth with marketing and analytics, drawing on operating roles at Lovable, Miro, SurveyMonkey, Amplitude, and Dropbox. Her writing turns that experience into practical guidance on growth systems, product-led sales, and metrics reviews.
