Overview Ability to adapt into a transformative role, ideally driving the brand strategy, IMC communication, social campaigns, and other scopes for the clients Ability to enhance effective working relationships with senior clients Ability to mentor, inspire, and develop the planning team to deliver their individual personal growth targets Responsibilities Lead the development of brand, communication, and creative strategies across key client businesses, ensuring all recommendations are grounded in consumer, cultural, and business insights. Drive integrated communication planning across brand campaigns, IMC initiatives, social and digital ecosystems, and other strategic client requirements Act as a strategic partner to Creative, Account Management, Data & Insights, and Client teams to deliver impactful and effective communication solutions Build and maintain strong relationships with senior client stakeholders, providing trusted strategic counsel and thought leadership Facilitate strategic workshops, research initiatives, and insight generation processes to uncover business and brand growth opportunities Inspire and guide creative development through clear, compelling, and actionable creative briefs Mentor, coach, and develop team members within the Planning function, supporting both capability building and individual growth objectives Contribute to the agency’s new business efforts, including pitch development, strategic recommendations, and client presentations Champion strategic excellence and foster a culture of curiosity, collaboration, and innovation within the team Qualifications 8–12 years of experience in Strategic Planning, Brand Strategy, Communications Planning, Creative Strategy, or related disciplines within a creative, digital, or integrated agency environment Proven experience developing brand and communication strategies for local and regional clients Strong understanding of consumer behavior, cultural trends, and integrated communications Excellent presentation, storytelling, and stakeholder management skills Demonstrated ability to influence both clients and internal teams through strategic thinking and leadership Experience managing, mentoring, and developing planning talent Fluent in English