Career Category

Marketing

Job Description

Senior Associate – Omnichannel Content Operations 

Location – AIN, Hyderabad 

Key Responsibilities: 

• Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials 

• Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging 

• Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization 

• Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment 

• Manage and organize digital assets, ensuring proper version control and accessibility 

• Support content publishing workflows 

• Stay current on digital content trends, emerging formats, and AI capabilities 

Preferred Qualifications: 

• Experience: 5-8 Years

• Experience using AI tools for content creation (e.g., generative AI platforms, automation tools) 

• Familiarity with content management systems (CMS) and digital asset management tools 

• Experience with design and video editing tools   

• Basic understanding of digital analytics and content performance metrics 

• Experience working in fast-paced, cross-functional environments 

• Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation. 

• Familiarity with CMS, digital asset management and enterprise content workflow systems 

• Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.  

• Relevant certifications or diplomas in design or digital content tools are a plus 

• Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments 

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