Example Company

Software engineer

Location: San Francisco
Type: Full time
Compensation: $150k-$200k
Posted: 2 days ago

Join a team building useful software. Work closely with engineering and design to turn new ideas into products.

Head of Engagement Marketing

Location

San Francisco · Salt Lake City · Charlotte

Type

Full time

Compensation

USD 150,000–230,000 / year

Posted

3H AGO

About the role

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.

About the Role

Varo is a mission-driven, all-digital bank on a journey to revolutionize how people bank. We have a large customer base with healthy contribution margins and are scaling the business year over year. We are backed by Warburg Pincus, a leading private equity firm.

We are looking for people to join us in a career-defining journey, building the growth engine that will take us to scale. If you’re an analytically oriented marketing leader looking to lead and drive impact at a growth-stage business with a team that values your skillset, this opportunity is for you.

How you'll make an impact

Lead engagement marketing and lifecycle management at Varo with the goal of driving up early-lifecycle conversion and lifetime value of a customer
Be the thought leader on how to win the customer from when they land on the website or download the app through to a primary banking relationship
Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testing
Work hands on with team members to set up, implement and execute initiatives, including triggered campaigns, A/B tests and deployment of high quality responsive assets
Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with other functions to “get the job done” whatever it takes
Bring analytical rigor and discipline to all aspects of our engagement measurement, reporting and decision making
Provide thought partnership with the right level of synthesis and communication to C-suite leadership
Mentor and guide junior team members and serve as a role model for leadership through fact-based decision making and bias for action

The skills and experiences you'll bring

10+ years of professional experience with track record of impact in customer lifecycle management and conversion rate optimization
Experience at growth-stage pre-IPO tech-enabled consumer businesses
Fintech or banking experience a plus but not required
Sufficient proficiency with languages such as SQL or Python, analytical platforms such as
Tableau or CRM platforms such as Braze, to be self-sufficient and guide others
Undergraduate degree required, masters degree preferred

For cash compensation, we set standard ranges for all US-based roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors as well as candidate experience and expertise and may vary from the identified range.

Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Beware of fraudulent job postings!

Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo. If you suspect you have received a phony offer, please e-mail careers@varomoney.com with the pertinent information and contact information.

Notice at Collection for Employees and Applicants:

Varo Candidate Privacy Notice