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Location: San Francisco
Type: Full time
Compensation: $150k-$200k
Posted: 2 days ago

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Head of Marketing & Growth UK

Location

Barcelona

Type

Full time

Compensation

€45,000 - €65,000 Annual

Posted

1H AGO

About the role

Hello! 👋

At Factorial, we're looking for a new Senior Marketing Manager for the UK market to help us support and scale our UK Marketing & Demand Generation team to the next level. As part of the team in charge of building a predictable and scalable UK growth engine, you'll be in charge of owning the full-funnel marketing and demand generation strategy, managing budgets and identifying growth opportunities, and building scalable multi-channel programs that drive pipeline, MRR, and revenue growth.

The UK is a strategic market for Factorial, and this role will play a key part in turning it into a core, scalable growth market.

This is a commercial marketing role, not a channel-specific position.

Ready to be part of the challenge? 🚀

About the team 👥

Our Global Expansion team is responsible for building and scaling Factorial's presence across international markets.

As part of the UK Marketing & Demand Generation team, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams.

You'll have significant ownership over the UK market strategy, with the autonomy to identify opportunities, define priorities, allocate budget, test new channels, and scale the initiatives that generate the strongest commercial impact.

The ambition is not simply to generate more leads. It's to build a predictable and scalable UK growth engine.

What you'll do 📝

Own the UK marketing and demand generation strategy, aligned with pipeline, MRR, and revenue targets.
Build and execute an integrated multi-channel marketing plan across paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
Develop campaigns around priority ICP segments, industries, accounts, products, and commercial priorities.
Work closely with Sales and BDR teams to generate and accelerate qualified pipeline.
Own the UK events, webinars, and market activation strategy, connecting activities to broader commercial campaigns.
Develop strategic partner marketing programs with UK partners to generate demand and pipeline.
Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs.
Own and manage the UK marketing budget, including investment decisions and external agencies/vendors.
Define and monitor KPIs including pipeline, MRR, conversion, CAC, CPD/CPL, ROI, and revenue contribution.
Use performance data to optimize investment, identify scalable opportunities, and stop activities that are not generating sufficient commercial impact.
Build scalable processes, campaigns, and frameworks that can support long-term UK growth.
Represent Factorial externally through events, webinars, panels, partner sessions, and industry forums.
Bring UK market insights, customer trends, and campaign learnings to the wider GTM organization.

What are we looking for? 🎯

Must-have

5+ years of marketing experienceg or demand generation for the UK market. Experience in other international markets alone is not sufficient.
Strong understanding of the UK B2B landscape, audiences, buyer behavior, and go-to-market dynamics.
Proven experience building and executing full-funnel, multi-channel demand generation strategies.
Experience across several of the following: paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing.
Proven experience managing marketing budgets, agencies, and external partners.
Strong commercial mindset, with experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI.
Experience working closely with Sales and BDR teams to generate qualified pipeline.
Excellent stakeholder management and communication skills.
Strong public speaking and presentation skills, with confidence representing a company externally.
Native-level English or equivalent professional fluency.

Tech & data

Strong understanding of the B2B marketing technology stack and how systems connect across the funnel.
Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data.
Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies.
Strong analytical mindset, with the ability to turn data and market insights into investment and prioritization decisions and scalable growth initiatives.

Nice to have

Experience in B2B SaaS, HR Tech, or business software.
Experience scaling a market into a core strategic market.
Experience with partner ecosystems, resellers, referral partners, or indirect sales channels.
Experience with MDFs or Marketing Development Plans.
Previous commercial, Sales, Partnerships, or customer-facing experience.

The profile we're looking for 💡

We’re looking for someone who thinks like a business owner and operates like a senior marketer. Your focus isn’t simply on generating more leads - it’s on building a predictable flow of qualified pipeline and revenue.

You’ll look at the UK business and ask:

Where should we invest to generate the next €1M of pipeline?
Which channels and audiences can scale?
Where are we losing potential revenue across the funnel?
What should we stop doing, and where should we invest more?

You’ll bring together market strategy, brand, demand generation, technology, Sales, and Partnerships to drive growth. You don’t need to be an expert in every channel, but you should understand how they work together—and how to build the processes, tools, teams, and external support needed to succeed.

Above all, you’re comfortable taking ownership, making decisions with imperfect information, and building repeatable solutions that scale, rather than relying on one-off campaigns.

Perks of being part of Factorial 😎

Alan as private health insurance 🩺
High-growth, multicultural, and friendly environment 🤝
Healthy life with Wellhub 🕺🏻
Save expenses with Cobee 💰
Language classes 👩🏻‍🏫
Breakfast in the office and organic fruit 🍏
Food discounts with Nora 🍱
Pet Friendly 🐕
Much more that we'll spill during the interview process

About Factorial 🚀

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn’t know your company. Every time, you have to give it the context.

Factorial is different. Because it’s inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn’t the goal. Giving people back their time is.

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

When work changes, so do we.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values 🫀

We own it: We take responsibility for every project. We make decisions, not excuses.
We learn and teach: We're dedicated to learning something new every day and, above all, share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our Factorial website.

Permanent
Full time
€45,000 - €65,000 Annual
Barcelona, CT, Spain
Strategic Partnerships/Partners Marketing