The Holganix team is looking for a Direct Sales Manager, also known to us as a Soil Health Specialist, to empower growers with regenerative agriculture solutions that improve soil vitality, increase yields, and reduce input dependency. At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop.

We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you will be tasked to help with a host of different tasks that will give you options to grow within the company and learn things you might not have learned at a larger company.

More About You

A purpose-driven, curious communicator who thrives in dynamic environments and sees soil not just as dirt, but as potential. You enjoy building authentic relationships, educating others, and driving meaningful change in agriculture. You love the land, and you want to help those who steward it thrive.

Job Description

• Host weekly grower meetings during spring and fall selling seasons (10 meetings per season).
• Drive meeting attendance through outreach, referrals, and strategic territory planning.
• Present soil health concepts in a peer-based, trust-first manner to groups of 5–20 growers.
• Collaborate with Sales Managers and Agronomists to deliver a best-in-class field experience.
• Serve as the main point of contact for grower engagement and onboarding.
• Maintain CRM data integrity and provide timely follow-ups on grower commitments.
• Participate in team meetings, coaching sessions, and cross-functional huddles to drive pod success.
• Continually develop agronomic and sales communication skills via Thrive Hive enablement programs.

• Bachelor’s degree preferred but not required.
• Excellent written and oral communication skills; ability to communicate effectively with small and large groups.
• Proficient with Microsoft Outlook, Word, and Excel.
• Proactive self-starter
• Experience working directly with farmers.
• Familiarity with CRM software (e.g., HubSpot).
• Willingness and capacity to travel regionally.
• Passion for sustainable/regenerative agriculture; soil health knowledge preferred but trainable.
• Valid Driver’s License.