The Project Manager coordinates the delivery, maintenance, and continuous improvement of digital initiatives for American Express Insurance Mexico. Working closely with internal and external teams, this role translates business needs into actionable requirements and ensures projects are delivered within agreed scope, timelines and budget. 
 

 

 

• Bachelor’s degree in Marketing, Communications, Information Systems, or a related field.

• At least five years of relevant and proven experience in project management, preferably involving digital implementations, website operations, or e-commerce.

• Experience in insurance or financial services is a plus.

• Strong organizational and analytical skills, with attention to detail and the ability to turn findings into practical recommendations.

• Practical experience using web analytics tools, such as Google Analytics 4 or equivalent platforms, to assess website and funnel performance.

• Understanding of website measurement fundamentals, including event tracking, conversion tracking, and data validation.

• Clear communication skills and the ability to coordinate effectively across business and technical teams.

• A proactive, accountable approach to identifying opportunities, resolving issues, and following through on delivery.

• Professional English required.

Project Delivery and Stakeholder Coordination

• Coordinate digital projects from requirements gathering and planning through implementation, testing, launch, and post-launch follow-up.

• Maintain project plans and a prioritized backlog, tracking deliverables, dependencies, risks, and deadlines; escalate blockers and scope changes promptly.

• Serve as the main operational liaison between external vendors and internal Sales, Marketing, Product, and IT teams, ensuring clear requirements, ownership, and alignment on priorities.

• Translate sales and business needs into digital tools and enhancements that support acquisition and revenue objectives.

• Ensure implementations follow internal policies and applicable compliance requirements, coordinating the necessary reviews and approvals.
   

Website Operations and Optimization

Manage the day-to-day developments ensuring responsive support and delivery against agreed service and quality standards.

Correct budget tracking and utilization; validate completed work and flag potential overruns or opportunities to improve cost efficiency.

Monitor the ecommerce platform, website’s availability, speed, functionality, and critical customer journeys; coordinate ongoing maintenance, issue resolution, and technical optimizations to maintain efficient and reliable operation.
 

Measurement and Performance Analysis

• Coordinate the implementation and validation of website tracking with technical and analytics teams, ensuring key events, leads, and conversions are measured accurately and consistently, including after website releases.

• Review website and funnel metrics regularly, including traffic, lead generation, conversion rates, and step-level abandonment; identify trends and improvement opportunities, and communicate actionable findings to relevant stakeholders.
   

User Experience and Continuous Improvement

• Proactively recommend website and UX enhancements based on performance insights, user behavior, and business needs, translating opportunities into clear requirements and prioritizing them with the team.

• Coordinate A/B tests and other improvement initiatives, assess their impact against defined success metrics, and use the results to guide further optimization.