Yinxue Liao

Yinxue Liao works on growth and marketing at Plaud after seven years at Flyhomes. She previously worked in public relations at MailTime, where she documented the team’s coordinated app launch, media outreach and social campaigns around a television storyline.

Career

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Based in: San Francisco
Elsewhere

Plaud

Aug 2026 — Present

Integrated Marketing Lead

Flyhomes

Marketing Director
Jul 2023 — Aug 2026
San Francisco, California, United States
Senior Marketing Manager, Integrated Marketing
Jan 2021 — May 2023
San Francisco, California, United States
Marketing Manager
Feb 2020 — Jan 2021
San Francisco, California, United States
Marketing Specialist
May 2019 — Feb 2020
San Francisco, California, United States

MailTime

Jan 2018 — Apr 2019

Public Relations Manager

New York University

Master's studies

Peking University

Bachelor's studies in literature

Products & media

medium.com

Coordinating an app launch with a TV storyline

Writing as Julie Liao, Yinxue explains how MailTime’s team coordinated the Magic Crystal launch with a television show, then supported it with media outreach and conversations on Weibo. The case study details the campaign’s timing and execution.

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Yinxue Liao

Plaud

Flyhomes

Marketing Director

Senior Marketing Manager, Integrated Marketing

Marketing Manager

Marketing Specialist

MailTime

New York University

Peking University

Products & media

Coordinating an app launch with a TV storyline

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