Zeynep Yavuz Willson

Zeynep Yavuz Willson is a Partner at General Catalyst, investing in founders from early company formation through later-stage growth, particularly in underserved markets and sectors ripe for transformation. Her work includes applying technology and first-principles thinking to traditional business models; she has also worked in technology investment banking, growth equity, and product at ZEPZ, where she helped launch products in emerging markets.

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Elsewhere

Products & media

cnbc.com

General Catalyst: AI's near-term impact is in services, not software

A CNBC conversation about AI's potential to reshape services industries in Europe.

Media appearance

turkishvc.org

Zeynep Yavuz on Founders, AI, and Europe’s VC Future

A Turkish-language conversation about founder investing, Europe's venture landscape, and AI-driven service-business transformation.

Media appearance

jbmc.co.uk

Investing In Fintech, Crypto & Emerging Markets

An interview covering her approach to fintech and crypto investing, emerging markets, and her earlier operating experience.

Media appearance

generalcatalyst.com

Focusing on Europe

A General Catalyst conversation about its London investment team and its approach to supporting European founders.

Writing

podcasts.apple.com