Alex Leeds

Alex Leeds I’m a data scientist who explores consumer behavior. I use a mix of computationally intensive methods, experiments, and human feedback to refine growth tactics: product/feature selection, ads, pricing, conversion, and market segmentation.

Career

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Sleuth

Until Apr 2024

CEO and Co-founder

Sleuth was an app and website that provided running feedback to parents about their kids’ development using machine learning and data covering 250 topics. As part of this work, more than 60,000 parents contributed 1.25 million answers between 2022 and 2023.

Wharton Business School

PhD in a mix of economics, statistics, and applied psychology

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Alex Leeds

Sleuth

Wharton Business School

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