Wes Nichols is a Partner at March Capital and the founder and CEO of Incrementum. He previously co-founded and led MarketShare, a predictive analytics company, and writes about marketing measurement, attribution, and data-driven decision-making.
Wes Nichols is a Partner at March Capital and the founder and CEO of Incrementum. He previously co-founded and led MarketShare, a predictive analytics company, and writes about marketing measurement, attribution, and data-driven decision-making.
Career
Wes Nichols holds a Bachelor of Arts in Psychology from Randolph-Macon College and a Master’s degree from The Johns Hopkins University.