Kelp AI Kelp is an AI assistant for your Gmail. Tell it what's bugging you about your inbox, in plain English, and it takes care of the noise so you can focus on the mail that matters. You don't configure rules. You describe a frustration the way you'd tell an assistant — "I'm drowning in cold sales pitches," "this mail clearly isn't for me" — and Kelp reads your actual inbox for real examples, drafts an approach, and shows you exactly what it would have done before anything goes live. You refine it together until it's right. Because it reads the nuance of each message rather than matching keywords, Kelp catches what ordinary filters miss and respects the exceptions you care about: filter the cold investor pitches, but keep portfolio updates and co-investor threads; clear the card-offer spam, but never your statements or fraud alerts. The people who matter are protected by default. Mail from your contacts and trusted senders always reaches you, untouched; anyone you block is quietly removed. Everyone else — the strangers — is the only mail Kelp reads, judged in context against your instructions. When it isn't sure, it leaves the message right where it is. Kelp gets better on its own, t