Toby Barnes is a design leader at Shopify, where he leads teams building tools and experiences for merchants, including work on agentic design. He previously led commerce design at Cash App, Alexa design at Amazon, and consumer experience at Nike. Earlier, he led product innovation at AKQA and founded digital design ventures including Mudlark and Chromaroma.
Toby Barnes is a design leader at Shopify, where he leads teams building tools and experiences for merchants, including work on agentic design. He previously led commerce design at Cash App, Alexa design at Amazon, and consumer experience at Nike. Earlier, he led product innovation at AKQA and founded digital design ventures including Mudlark and Chromaroma.
Career
Toby Barnes studied at Liverpool University.