Sergio Iacobucci founded Dialog to help B2B SaaS companies turn buyer research into positioning, messaging, and sales enablement. He previously served as VP of Marketing at Coveo and interim CMO at Qubit, where his career progressed through strategy, professional services, product management, and product marketing.

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Sergio Iacobucci founded Dialog to help B2B SaaS companies turn buyer research into positioning, messaging, and sales enablement. He previously served as VP of Marketing at Coveo and interim CMO at Qubit, where his career progressed through strategy, professional services, product management, and product marketing.

Career

Founder at Dialog from 2026-03 to Present
VP, Marketing at Coveo from 2025-03 to 2026-03
CMO (Interim) at Qubit from 2020-12 to 2021-10
Area Manager at ALDI from 2012-09 to 2013-06
thedialog.co.uk

How to position a B2B SaaS business

Sergio’s practical guide to buyer research, positioning workshops, and a repeatable sales narrative.

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