Pim de Witte

Pim de Witte leads General Intuition, which builds models and agents for spatial and temporal reasoning, and is Co-Founder and Chairman of Highlight. He co-founded Medal and served as its CEO until October 2025. Earlier, he developed humanitarian software with Médecins Sans Frontières, including MapSwipe and Project Buendia, and founded the online gaming business Soulsplit.

Career

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Elsewhere

General Intuition

Jan 2025 — Present

Co-Founder and CEO

Highlight

Dec 2023 — Present

Co-Founder and Chairman

Served as CEO until October 2025, then became Chairman.

Medal

Mar 2017 — Oct 2025

Co-Founder and CEO

Médecins Sans Frontières

Mar 2014 — Mar 2017

Software Engineer and Technical Lead

Co-founded and developed MapSwipe and Project Buendia.

Soulsplit

Jan 2009 — Sep 2014

Founder, CEO and CTO

Prod

Products & media

latent.space

World Models & General Intuition: Khosla’s Largest Bet Since LLMs & OpenAI

A long-form conversation about training interactive world models on gameplay data, Medal’s role in building that data, and General Intuition’s approach to agents that act in space and time.

Writing

ai.engineer

Frontier Models for Acting in Space and Time

A talk on General Intuition’s use of action-labeled game data to build models that observe continuously and choose actions as environments change.

Media appearance

naavik.co

Inside General Intuition’s Push to Build Embodied AI Agents

A podcast conversation about using gameplay videos to train embodied agents and the difference between language models and models of how the world changes.

Media appearance

youtube.com

Tackling Ebola to Building Foundation Models

An interview tracing de Witte’s path from humanitarian software work to building foundation models, including discussion of his Ebola-related work.

Media appearance

techcrunch.com

Why This CEO Thinks Video Games Make Better Training Data Than the Internet

A TechCrunch Equity conversation about General Intuition’s use of gaming data for world models and the potential applications and ethical limits of that work.

Media appearance

youtube.com

Pim de Witte, General Intuition | RAISE Summit 2026

A summit interview explaining General Intuition’s foundation models for spatial and temporal dynamics and how they differ from language models.

Media appearance

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Pim de Witte

General Intuition

Highlight

Medal

Médecins Sans Frontières

Soulsplit

Prod

Products & media

World Models & General Intuition: Khosla’s Largest Bet Since LLMs & OpenAI

Frontier Models for Acting in Space and Time

Inside General Intuition’s Push to Build Embodied AI Agents

Tackling Ebola to Building Foundation Models

Why This CEO Thinks Video Games Make Better Training Data Than the Internet

Pim de Witte, General Intuition | RAISE Summit 2026

Curated Lists

List Inclusions