Pathmapp is a Mobile Analytics tool that endeavors to go where other tools fall short. While the competition is content with rudimentary screen-based usage statistics, Pathmapp is tracking every single touch, swipe, tap and drag occurring in an app. By doing so, developers, entrepreneurs and enterprises alike can better see the true effectiveness of their apps. For the first time ever, Pathmapp delivers a solution for viewing traditional HeatMapps and Pathmapps (visual interpretations of how users are flowing through an app) along with time analytics and visual crash reporting. By bringing traditional analytics to the mobile platform, developers, entrepreneurs and enterprises gain similar benefits in an entirely different context. Pathmapp increases this value by revolutionizing old techniques to conform to a new and expanding technology. With over 5 billion mobile phone subscribers using over a million different applications, utilizing a technology like Pathmapp is a necessity in order to understand the user.