Nir Eyal studies the psychology of products, attention, beliefs, and behavior change. He is the author of Hooked, Indistractable, and Beyond Belief, and provides speaking, training, coaching, and consulting for organizations.

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Nir Eyal studies the psychology of products, attention, beliefs, and behavior change. He is the author of Hooked, Indistractable, and Beyond Belief, and provides speaking, training, coaching, and consulting for organizations.

Career

Nir Eyal holds an MBA from Stanford University Graduate School of Business and a Bachelor's degree from Emory University.

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