Natalie Sportelli leads Startup Ecosystem at Clay, building programs that help early-stage companies adopt go-to-market tools and grow. She also serves as an advisor to Upstarts Media, an independent media company covering the startup ecosystem. She previously invested in consumer startups and led marketing at Bullish, ran content at Thingtesting and Lerer Hippeau, and covered entrepreneurs as an associate editor at Forbes.
Natalie Sportelli leads Startup Ecosystem at Clay, building programs that help early-stage companies adopt go-to-market tools and grow. She also serves as an advisor to Upstarts Media, an independent media company covering the startup ecosystem. She previously invested in consumer startups and led marketing at Bullish, ran content at Thingtesting and Lerer Hippeau, and covered entrepreneurs as an associate editor at Forbes.
Career
Natalie Sportelli studied at Colgate University.
Startup Ecosystem at Clay from 2026-01 to Present
Advisor at Upstarts Media from 2025-02 to Present
Director of Brand & Content at Lerer Hippeau from 2020-08 to 2021-02
Associate Editor, Under 30 at Forbes from 2017-02 to 2017-11