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Lulu Cheng Meservey founded and leads Rostra, a strategic advisory firm helping founders go direct with communications. She sits on Shopify’s board and previously led corporate affairs at Activision Blizzard, communications at Substack, and co-founded TrailRunner International.

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Lulu Cheng Meservey founded and leads Rostra, a strategic advisory firm helping founders go direct with communications. She sits on Shopify’s board and previously led corporate affairs at Activision Blizzard, communications at Substack, and co-founded TrailRunner International.

Career

Lulu Cheng Meservey attended Yale University as well as Tufts University.

Board Member at Shopify from 2024-06 to Present.Serves as an independent director on Shopify’s board.
Founder and CEO at Rostra from 2024-03 to Present.Founded Rostra to help founder-led companies go direct with their communications.
Managing Director at Lulu Cheng Meservey GP, LLC until Present.
Executive Vice President, Corporate Affairs and Chief Communications Officer at Activision Blizzard from 2022-10 to 2024-01.
Vice President of Communications at Substack from 2021 to 2022.
Co-founder, President and COO at TrailRunner International from 2016-05 to 2021-06.
Director, Office of the Chairman; later Advisor at McLarty Associates from 2013 to 2021.Served as a director from 2013 to 2016 and continued as an advisor through 2021.