Company name
2022Founder
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Lulu Cheng Meservey
Lulu Cheng Meservey founded and leads Rostra, a strategic advisory firm helping founders go direct with communications. She sits on Shopify’s board and previously led corporate affairs at Activision Blizzard, communications at Substack, and co-founded TrailRunner International.
Shopify
Jun 2024 — Present
Board Member
Serves as an independent director on Shopify’s board.
Rostra
Mar 2024 — PresentFounder and CEO
Founded Rostra to help founder-led companies go direct with their communications.
Lulu Cheng Meservey GP, LLC
Until PresentManaging Director
Activision Blizzard
Oct 2022 — Jan 2024Executive Vice President, Corporate Affairs and Chief Communications Officer
Substack
2021 — 2022Vice President of Communications
TrailRunner International
May 2016 — Jun 2021Co-founder, President and COO
McLarty Associates
2013 — 2021Director, Office of the Chairman; later Advisor
Served as a director from 2013 to 2016 and continued as an advisor through 2021.
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