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Lexie Barnhorn leads influencer marketing and social initiatives at Anthropic. Previously, she built Notion’s influencer marketing function and led its social strategy. Earlier, she developed Curology’s influencer program and grew its team and partnership operations.
Lexie Barnhorn leads influencer marketing and social initiatives at Anthropic. Previously, she built Notion’s influencer marketing function and led its social strategy. Earlier, she developed Curology’s influencer program and grew its team and partnership operations.
Career
Lexie Barnhorn holds a Bachelor’s degree in Strategic Communication with a co-major in Interactive Media Studies from Miami University.
Head of Social and Influencer Marketing at Notion from 2021-12 to 2025-03Built Notion’s influencer marketing function and later led its social strategy. Developed creator partnerships, social campaigns, product launches, and Notion pop-up experiences.