Alex Matthews builds consumer brands as co-founder of De La Calle and founder of LOAF Brands, spanning beverage, hospitality, and creative strategy. He previously co-founded Juice Served Here and led marketing at Forager Project after earlier retail and brand roles at G-Star RAW and THREAD SHOW.
Alex Matthews builds consumer brands as co-founder of De La Calle and founder of LOAF Brands, spanning beverage, hospitality, and creative strategy. He previously co-founded Juice Served Here and led marketing at Forager Project after earlier retail and brand roles at G-Star RAW and THREAD SHOW.
Career
DLCo-Founder and CEO at De La Calle from 2020 to Present
Founder at LOAF Brands from 2018 to PresentHLCo-Founder and Partner at Highly Likely from 2017 to Present
FPChief Marketing Officer at Forager Project from 2018 to 2019
JSCEO and Co-Founder at Juice Served Here from 2012 to 2017
GRWest Coast Manager at G-Star RAW from 2009 to 2012
TSVice President, Marketing at THREAD SHOW from 2004 to 2009
BSRegional Director at Berkeley Scott from 2000 to 2004