Keli Li is COO and co-founder of Sonilo, an AI video-to-music platform. She built and led TikTok's initial Global Music department as Head of Global Music (2018-2020), launching TikTok Spotlight and the artist backend platform in Japan and Korea, and later served as VP of Strategy & Operations and Chief of Staff at Lomotif. Earlier she was Senior Manager of Brand Partnership & Artist Management at Universal Music Group in Singapore, managed music products at Singtel (Singtel Music, AMPed, Singtel MusicStore), and worked in international marketing at Sony Music. She holds an MA in Music Business from NYU, a bachelor's in Music Industry from RMIT University, and a diploma in Music Technology from LASALLE College of the Arts.
Keli Li is COO and co-founder of Sonilo, an AI video-to-music platform. She built and led TikTok's initial Global Music department as Head of Global Music (2018-2020), launching TikTok Spotlight and the artist backend platform in Japan and Korea, and later served as VP of Strategy & Operations and Chief of Staff at Lomotif. Earlier she was Senior Manager of Brand Partnership & Artist Management at Universal Music Group in Singapore, managed music products at Singtel (Singtel Music, AMPed, Singtel MusicStore), and worked in international marketing at Sony Music. She holds an MA in Music Business from NYU, a bachelor's in Music Industry from RMIT University, and a diploma in Music Technology from LASALLE College of the Arts.