Jess Druey is the founder and head of WHINY, the California wine brand originally launched as Whiny Baby to make wine more approachable for younger consumers. She started the company at 24, partnered with McBride Sisters Wine Company, and expanded into national retailers before the brand was acquired by GALLO. Druey continues to lead the brand and consults for GALLO on emerging consumer innovation.

Unclaimed profile

Jess Druey is the founder and head of WHINY, the California wine brand originally launched as Whiny Baby to make wine more approachable for younger consumers. She started the company at 24, partnered with McBride Sisters Wine Company, and expanded into national retailers before the brand was acquired by GALLO. Druey continues to lead the brand and consults for GALLO on emerging consumer innovation.

Career

Jess Druey is from Bakersfield.

Founder and Head of Brand at WHINY until Present in CaliforniaFounded the wine brand formerly known as Whiny Baby and continues to lead it following its acquisition by GALLO.
Emerging Consumer Innovation Consultant at GALLO until PresentAdvises on emerging consumers, brand strategy, product development and cultural insight.
Venture Partner at McBride Sisters Wine Company until PresentPartnered with McBride Sisters to scale Whiny Baby into national retail distribution.
Media appearance

Jess Druey — Forbes 30 Under 30

Forbes profile on founding Whiny Baby, national retail growth and the GALLO acquisition.

forbes.com · Open ↗
Media appearance

How Gen Zers Are Maximizing Social Media To Land Their Dream Jobs

Forbes feature on how Druey used persistent outreach to build the McBride Sisters partnership.

forbes.com · Open ↗

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