Jason Fairchild

Jason Fairchild leads tvScientific, which builds a connected TV advertising platform designed to make television campaigns measurable and performance-focused. He previously co-founded OpenX and served as its chief revenue officer.

Career

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Elsewhere

tvScientific

Aug 2020 — Present

Co-founder and CEO

OpenX

Co-Founder & Advisor
May 2019 — Present
Los Angeles, California, United States
Co-Founder & CRO
Apr 2008 — May 2019
Pasadena, California, United States

Binary

Mar 2020 — Present

Co-Founder

Duquesne University

Products & media

podcast.stateofstreaming.com

Why Last-Click Attribution Fails Marketers and How Performance CTV Solves It

A discussion of how connected TV can measure ad outcomes, use incrementality testing, and address the limits of last-click attribution.

Media appearance

impact.com

The Future of Connected TV Advertising

A conversation about performance marketing on connected TV, attribution, and the development of tvScientific.

Media appearance

latimes.com

Jason Fairchild on Performance Marketing and Unlocking TV’s Full Potential

An interview about the shift toward outcome-based TV advertising and making campaigns measurable for advertisers.

Media appearance

tvscientific.com

How OTT Ad Platforms and Technology Give Marketers Both Scale and Precision

A panel discussion on using OTT advertising technology to combine campaign scale with precise targeting and measurable outcomes.

Event

iab.com

Democratizing the TV Advertising Landscape

A discussion of whether connected TV can make television advertising accessible to new brands.

Media appearance

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Jason Fairchild

tvScientific

OpenX

Co-Founder & Advisor

Co-Founder & CRO

Binary

Duquesne University

Products & media

Why Last-Click Attribution Fails Marketers and How Performance CTV Solves It

The Future of Connected TV Advertising

Jason Fairchild on Performance Marketing and Unlocking TV’s Full Potential

How OTT Ad Platforms and Technology Give Marketers Both Scale and Precision

Democratizing the TV Advertising Landscape

Curated Lists

List Inclusions