Jarno M. Koponen leads product design for generative AI, agentic AI, personalization, recommendations, search, and browse at Zalando. He previously led AI and personalization at Yle News & Current Affairs and has worked across AI product design, digital transformation, predictive discovery, and personalized customer experiences.

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Jarno M. Koponen leads product design for generative AI, agentic AI, personalization, recommendations, search, and browse at Zalando. He previously led AI and personalization at Yle News & Current Affairs and has worked across AI product design, digital transformation, predictive discovery, and personalized customer experiences.

Career

Jarno M. Koponen holds a Master of Arts with honors from Aalto University.

Left Zalando after almost four and a half years, where I scaled Zalando Assistant to 50 million users across 27 markets, to build a new startup.2026 View source ↗

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