VIP Detection is OuterSignal’s capability for finding notable customers in a brand’s commerce or CRM data and surfacing them when they buy. Teams can use customer signals such as social following to create segments and receive Slack or email alerts, then choose personal outreach or automated actions such as tagging customers in Shopify or Klaviyo. The broader OuterSignal platform also enriches customer profiles and supports persona analysis and audience segmentation. Its Shopify listing identifies OuterSignal Inc. as the developer.