FORM Our mission is to break down the barriers between what swimming is and what it could be. Founded in 2016 in Vancouver, Canada, FORM set out to transform the way people experience swimming. We pioneered the world’s first Smart Swim Goggles, bringing real-time data, augmented reality and award-winning digital coaching into the water. Today, FORM has built a connected Swim System that brings together smart goggles, training technology and personalized coaching to make every swim more engaging, effective and rewarding. Led by founder and CEO Dan Eisenhardt, a lifelong competitive swimmer and sports technology entrepreneur, FORM is a team of athletes, engineers, designers and innovators rethinking what’s possible in the water. Learn more about FORM: - www.instagram.com/formswim - www.facebook.com/formswim - www.strava.com/clubs/formswim