Floto Rooms is a web application for getting directional feedback on a website or web page from AI-simulated personas. A user provides a reachable link, including a staging or production page, and Rooms captures screenshots and creates personas based on the page’s context. Users can chat with all personas or address one, run polls, and review a heat map of clustered feedback. Rooms also organizes issues and blockers into a fix list with prompts for coding tools, and lets users download session analysis as a PDF or slide deck. The personas are simulations, not real or statistically representative research participants.