filipe leads e-commerce user experience design at Blackhawk Network, using Baymard research to improve usability and guide product decisions. Previously, he led designers and researchers in developing a mobile design system for a pharmaceutical client and contributed to a loyalty application that reached more than 350,000 users.
Senior User Experience Designer
Designing e-commerce experiences within a global team, using Baymard research to improve usability and guide product decisions.
Design System Tech Lead
Led UX/UI designers and researchers in creating a mobile design system for a pharmaceutical client, including governance and presentations to LATAM and US stakeholders.
Senior UX/UI Designer
Played a key product-design and frontend role in a loyalty application that reached more than 350,000 users, alongside web application delivery with Angular, HTML, CSS, and JavaScript.
Senior UX Designer
Created and validated interfaces through prototypes, user conversations, research, and frontend implementation for enterprise and healthcare contexts.
UX/UI Designer & Web Designer
Built foundations across mobile product design, e-commerce, gift-card platforms, website delivery, and content management.
Postgraduate Degree, UX/UI Design
Bachelor's Degree, Internet Systems
Specialization, Oracle Database
