Michael Fisher is the founder and CEO of Rotten, a candy brand built around lower-sugar gummy worms and playful, gross-out branding. Rotten’s products use allulose, contain no artificial sweeteners or flavors, and are sold through thousands of stores nationwide. Fisher founded the company after looking for candy alternatives that preserved taste and fun without relying on the standard clean-label aesthetic.

Unclaimed profile

Michael Fisher is the founder and CEO of Rotten, a candy brand built around lower-sugar gummy worms and playful, gross-out branding. Rotten’s products use allulose, contain no artificial sweeteners or flavors, and are sold through thousands of stores nationwide. Fisher founded the company after looking for candy alternatives that preserved taste and fun without relying on the standard clean-label aesthetic.

Career

Michael Fisher holds a Bachelor of Arts/Science from Stanford University.

Founder and CEO at Rotten until Present in Santa Monica, CaliforniaFounded a lower-sugar gummy-candy brand with no artificial flavors or sweeteners.
Media appearance

Michael Fisher — Forbes 30 Under 30

Forbes profile on the creation and national retail growth of Rotten.

forbes.com · Open ↗
Media appearance

Q&A: Rotten on its low-sugar gummy worms

Founder interview about Rotten’s product, ingredients, brand and early growth.

snackandbakery.com · Open ↗

Michael's Collections

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Cosigns Given