Catherine Ferdon is Chief Marketing Officer at Coinbase, where she leads marketing and communications across brand, product, and policy. She previously became Cash App’s first Chief Marketing Officer after spending more than a decade at Block and helping build Cash App’s brand and marketing organization.
Catherine Ferdon is Chief Marketing Officer at Coinbase, where she leads marketing and communications across brand, product, and policy. She previously became Cash App’s first Chief Marketing Officer after spending more than a decade at Block and helping build Cash App’s brand and marketing organization.
Career
Catherine Ferdon studied at University of California, Los Angeles.
CChief Marketing Officer at Coinbase from 2025-09 to Present
CAChief Marketing Officer at Cash App from 2023 to 2025-09