Annie Gherini My career started in the entertainment industry at Paramount Pictures and Sony PlayStation working with the biggest brands and partnering them with film and video game properties. I left corporate life to join a startup and worked my way up to lead marketing and partnerships at Consumer (B2C: gaming, eCommerce, mobile, social) and Enterprise (B2B: SaaS, Adtech) for over 15 years. Back when I worked in gaming and social media there was no notion of the metaverse, but there was a strong belief in building incredible communities and being able to connect synchronously with friends and strangers all over the world. I worked for several social and mobile gaming startups that were laying the foundation for what the metaverse will likely become. I moved to lead marketing in Enterprise SaaS after discovering Account-Based Marketing. B2B marketing was often thought of as being less creative, but ABM created an opportunity to build a symphony of creative high-fidelity programs around one common goal, revenue. This omnichannel approach allows marketers to take more risks and tap into their creative power alley to reach customers like never before. I transitioned to Venture Capital after leadi
Chief Marketing Officer
Anne Gherini is Chief Marketing Officer and an investor at Sierra Ventures, where she runs the firm's platform.
Advisor
