1 unread notifications

Amanda Herson invests at the seed stage from Founder Collective’s New York office. She previously led e-commerce at Cape Union Mart, served on its board and worked in consumer investing, retail and management consulting.

Claimed by the subject

Amanda Herson invests at the seed stage from Founder Collective’s New York office. She previously led e-commerce at Cape Union Mart, served on its board and worked in consumer investing, retail and management consulting.

Career

Amanda Herson holds an MBA, 2009 from Harvard Business School and a Bachelor’s degree in Economics (Wharton School) from University of Pennsylvania.

General Partner at Founder Collective until Present

Investing Announcements

foundercollective.com

Founders Are Raising the Bar for PM Hires. Vibe Coding Is Why.

How her experience prioritizing ecommerce work informs directing AI agents, with lessons from a discussion with Melody Koh and Dorothy Chang.

Open ↗
foundercollective.com

7 Bits of Practical Advice for Startups Growing in a Resource-Constrained Environment

Practical operating lessons on cash flow, measurable goals, team standards and learning from failure while resources are limited.

Open ↗
foundercollective.com

The Death of the Endless Aisle: Why the Future of Retail Is Curated, Not Crowded

Her case for curated retail, trusted recommendations and AI shopping assistance, informed by experience running ecommerce.

Open ↗

Amanda's Collections

Amanda's Lists

In these lists

Cosigns Given