Alex Goodman leads the cards, memorabilia, and equipment vertical at MLB Players Inc., the commercial arm of the Major League Baseball Players Association. He oversees licensing strategy and player activations, including collaborations in sports cards and collectibles. He previously advised on the 2020 sale of Collectors Universe and worked in corporate development and strategy at Collectors.
Director of Baseball Cards, Memorabilia and Equipment, MLB Players Inc.
Leads licensing strategy, partnerships, and player activations across baseball cards, memorabilia, and equipment.
Worked on corporate development and strategy after advising on the 2020 sale of Collectors Universe.
Investment Banking - M&A
Financial Analytics & Underwriting
Bachelor of Arts/Science
