Alex Goodman leads the cards, memorabilia, and equipment vertical at MLB Players Inc., the commercial arm of the Major League Baseball Players Association. He oversees licensing strategy and player activations, including collaborations in sports cards and collectibles. He previously advised on the 2020 sale of Collectors Universe and worked in corporate development and strategy at Collectors.
Alex Goodman leads the cards, memorabilia, and equipment vertical at MLB Players Inc., the commercial arm of the Major League Baseball Players Association. He oversees licensing strategy and player activations, including collaborations in sports cards and collectibles. He previously advised on the 2020 sale of Collectors Universe and worked in corporate development and strategy at Collectors.
Career
Alex Goodman is from New York City and attended Duke University, earning a Bachelor of Arts/Science.
Director of Baseball Cards, Memorabilia and Equipment, MLB Players Inc. at Major League Baseball Players Association until Present in New York City.Leads licensing strategy, partnerships, and player activations across baseball cards, memorabilia, and equipment.
Corporate Development and Strategy at Collectors until 2022.Worked on corporate development and strategy after advising on the 2020 sale of Collectors Universe.