Actito (Previously Smartfocus) Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 600 customers, Message Cloud by SmartFocus sends out 60 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email and personalization across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point. At SmartFocus, we created Message Cloud to redefine context-driven marketing and put an end to marketers asking the c