THE MEME design THE MEME is a user experience and design innovation consultancy specialized in understanding people, cultures and emerging technologies. We help leading companies to innovate and generate continuous growth by developing meaningful and marketable user-centered experiences for products and services, creating lasting emotional connections to their customers. Our interdisciplinary team applies THE MEME’s strategic research and design methods to help our clients discover key opportunities for innovation. Strategic Research and Design Innovation Our team believes that success requires a deep understanding of three critical areas: user emotions, emerging technologies, and market trends. Through our diverse research services we discover crucial cultural factors as well as unmet needs that influence consumers’ behaviors, perceptions and interactions with products and services. We use a combination of quantitative and qualitative methods to gather robust data, and apply analytical expertise to translate deep insights into specific design, product or service strategies that connect our clients’ business goals with specific target users.