Whit Harwood

Whit Harwood works across growth strategy, media and technology, with experience at MediaLink and NBCUniversal. His writing examines streaming distribution, marketing measurement and how media businesses reach their audiences.

Career

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Based in: New York City

United Talent Agency

Oct 2024 — Present

Vice President, Growth Advisory (MediaLink)

United Talent Agency

Jul 2023 — Oct 2024

Director, Growth Advisory (MediaLink)

Buzzer

Feb 2021 — Jun 2022

Head of Strategy & Growth

NBCUniversal

Strategy & GTM (Peacock)
Jul 2019 — Feb 2021
Streaming Partnerships & Strategy (NBC News)
Oct 2017 — Jul 2019
New York City, New York, United States

Fox Networks Group

Sep 2015 — Oct 2017

Sales Strategy & Brand Partnerships

ESPN

Jan 2014 — Jan 2014

Sales & Marketing

New Level Partners

Jan 2013 — Jan 2013

Business Development and Marketing Intern

Colby College

Bachelor's studies in history

University of Edinburgh

Products & media

rameez.substack.com

The CMO’s Next Big Battle: Over-Attribution

Harwood and Rameez Tase examine why multiple ad platforms claim the same sale. They compare measurement partners, retailer data cooperatives and independent consumer panels, including the limits of each.

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Whit Harwood

United Talent Agency

United Talent Agency

Buzzer

NBCUniversal

Strategy & GTM (Peacock)

Streaming Partnerships & Strategy (NBC News)

Fox Networks Group

ESPN

New Level Partners

Colby College

University of Edinburgh

Products & media

The CMO’s Next Big Battle: Over-Attribution

Curated Lists

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