Embedding VC is an early-stage venture firm in Menlo Park backing AI-native applications, business models and organizations, plus the developer tools and infrastructure behind generative AI. Roger Luo founded it in 2023, and its investors are current and former builders and operators. Its early-stage portfolio includes MagicSchool, Superlinked, Huski, Entelligence, Okahu, Energent, Flora, Omi, Screenpipe, Supermemory, Blessed, AutoGraph and RealKey (formerly GetMyHome), with exits in Respell (acquired by Salesforce) and Monterey (acquired by Reforge). It also holds later-stage positions in Anthropic, Groq, Augment Code, Butlr and ScaleFlux.