Shimin Ooi

Shimin Ooi leads Sleep Reset, a virtual sleep-care business combining clinicians, coaches and digital tools. She describes using consumer feedback to refine its services and expanding distribution through employers and health-plan partnerships.

Career

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Sleep Reset

Until Present

Chief Executive Officer

Princeton University

Products & media

home.agetechcollaborative.org

Building access to virtual sleep care

In a 2026 AARP interview, Shimin Ooi discusses Sleep Reset’s operating model, its shift toward employer distribution and learning from customers.

Writing

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Shimin Ooi

Sleep Reset

Princeton University

Products & media

Building access to virtual sleep care

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