Shang-Poh Yu

Shang-Poh Yu designs mobility experiences at Applied Intuition, with a focus on making complex vehicle systems understandable to people. He previously led design work at Woven by Toyota, joined Folio.insure as Product Design Lead, and worked on interactive experiences at Resn and Clemenger BBDO.

Career

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Based in: Sunnyvale
Elsewhere

Applied Intuition

Jan 2026 — Present

Principal Product Designer

Woven by Toyota

Senior Product Designer
Aug 2023 — Feb 2025
Design Lead, Advanced UX (ADAS HMI)
Feb 2021 — Jul 2023
Senior Product Designer
Feb 2019 — Jan 2021
Tokyo, Tokyo Prefecture, Japan

Resn

May 2015 — Jun 2018

Interactive Designer

TalentShop

Oct 2014 — Apr 2015

Digital Designer

F6 - Digital Media & Marketing

Jan 2014 — Aug 2014

Graphic Web Designer

Dee Publication

Jul 2007 — Feb 2010

Illustrator

Products & media

automotive-ux.design

Making semi-autonomy understandable

His case study explains the design principles, cockpit information hierarchy and multimodal feedback explored with teams at Woven by Toyota; proprietary work is represented through reworked examples.

automotive-ux.design

Designing Discover Lexus

He describes design direction and interactive design for Resn’s collaboration with Saatchi & Saatchi Tokyo and Lexus, including the content architecture and flexible design system.

automotive-ux.design

A rider-focused interface concept

This self-initiated motorcycle interface explores glanceable navigation, group riding and configurable controls. It is presented as a design project, without implying a commercially available app.

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Shang-Poh Yu

Applied Intuition

Woven by Toyota

Senior Product Designer

Design Lead, Advanced UX (ADAS HMI)

Senior Product Designer

Resn

TalentShop

F6 - Digital Media & Marketing

Dee Publication

Products & media

Making semi-autonomy understandable

Designing Discover Lexus

A rider-focused interface concept

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