Sergio Iacobucci

Sergio Iacobucci founded Dialog to help B2B SaaS companies turn buyer research into positioning, messaging, and sales enablement. He previously served as VP of Marketing at Coveo and interim CMO at Qubit, where his career progressed through strategy, professional services, product management, and product marketing.

Career

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Elsewhere

Dialog

Mar 2026 — Present

Founder

Coveo

VP, Marketing
Mar 2025 — Mar 2026
London, England, United Kingdom
Senior Director, Commerce Marketing
Jun 2022 — Mar 2025
London, England, United Kingdom
Director, Product Marketing
Oct 2021 — Jun 2022
London, England, United Kingdom
Director, Marketing & Partnerships (Interim CMO)
Dec 2020 — Oct 2021
London, England, United Kingdom
Product Marketing Director
Mar 2019 — Dec 2020
London, England, United Kingdom
Product Manager
Feb 2017 — Feb 2019
London, England, United Kingdom
Manager, Professional Services
Jan 2016 — Jan 2017
London, England, United Kingdom
Senior Associate Strategist
May 2015 — Jan 2016
Associate Strategist
Oct 2013 — May 2015

Qubit

Dec 2020 — Oct 2021

CMO (Interim)

ALDI

Sep 2012 — Jun 2013

Area Manager

Bath University

degree in Business Administration

University of Bath

Business

Products & media

thedialog.co.uk

How to position a B2B SaaS business

Sergio’s practical guide to buyer research, positioning workshops, and a repeatable sales narrative.

Writing

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Sergio Iacobucci

Dialog

Coveo

VP, Marketing

Senior Director, Commerce Marketing

Director, Product Marketing

Director, Marketing & Partnerships (Interim CMO)

Product Marketing Director

Product Manager

Manager, Professional Services

Senior Associate Strategist

Associate Strategist

Qubit

ALDI

Bath University

University of Bath

Products & media

How to position a B2B SaaS business

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