Rob Pereyda

Rob Pereyda I reached out to Crunchyroll in March 2008 after reading about their Series A from Venrock. Five days later, I was employee #9 on a plane to Japan with the founders. In under eight months, we closed the first 60 deals as I architected the SVOD model that became the foundation of global anime streaming — and of the company Sony acquired for $1.2B. Since Crunchyroll, I've held leadership roles at Bandai Namco Tokyo HQ and VIZ Media, splitting over a decade between the U.S. and Japan. I also started my own consultancy, Henshin, to bring anime-specific consulting to the space. More recently, I was Head of Anime, Editorial & Publishing at Netflix, where we grew anime viewing by over 50% in 2020. Now, my team and I are building Henshin AI, a new venture turning anime characters into storefronts. Consider this: what if we could get 10% of North American anime fans to monetize like Japan? That would be nearly $2 BILLION per year in new revenue. We're starting with anime, building off my 21-year career as well as a massive anime consulting deal flow. Next up will be sports, movies, K-pop and more. Henshin AI is raising its

Career