Ray Carroll

Ray Carroll advises SaaS founders through RC Ventures on building repeatable sales motions, diagnosing growth bottlenecks and developing revenue teams. His operating experience includes Marketo’s path to IPO, Engagio’s growth through acquisition, and revenue leadership at Skilljar and Tapcart.

Career

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Based in: San Francisco
Elsewhere

RC Ventures

Apr 2024 — Present

GTM Advisor

Tapcart

Oct 2022 — Dec 2023

SVP, Sales & Partnerships

Tapcart

Oct 2021 — Oct 2022

VP Sales

Skilljar by Gainsight

Aug 2019 — Nov 2020

VP Sales

Engagio (acquired by Demandbase)

May 2016 — Aug 2019

VP Sales

Adobe Marketo

Jul 2014 — May 2016

Area Vice President, Sales

Adobe Marketo

Feb 2012 — Jun 2014

Director of Sales

Adobe Marketo

Jul 2009 — Feb 2012

Account Executive

CallidusCloud

Feb 2007 — Jul 2009

Account Executive

Plan-It Interactive

Apr 2004 — Jan 2007

Director of Sales

St. Mary's College of California

Products & media

ai-native-gtm.raymcarroll.com

What Does a Typical GTM Advisory Engagement Look Like?

Ray lays out a four-phase operating approach: diagnose the revenue engine, design a strategy, execute with teams, and transfer ownership so the system scales.

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Ray Carroll

RC Ventures

Tapcart

Tapcart

Skilljar by Gainsight

Engagio (acquired by Demandbase)

Adobe Marketo

Adobe Marketo

Adobe Marketo

CallidusCloud

Plan-It Interactive

St. Mary's College of California

Products & media

What Does a Typical GTM Advisory Engagement Look Like?

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