Rachael Powell A self-proclaimed digitally obsessed data nerd, I've spent my career helping global and emerging brands make an impact online and in their communities. When folks ask me what I'm passionate about, the answer is easy: I like to find easy solutions to big problems. Sometimes that's uncovering a new insight about a target audience. Sometimes that's making budgets work. Sometimes that's finding ways to build a team culture among 200+ people across six time zones. Sometimes that's working against the status quo to build a mission-driven team of 70 companies to help small businesses make it through the pandemic. Those are the challenges that get me excited to come to work each day. In previous roles I've led digital strategy, creative strategy, brand strategy, campaign ideation, content development and influencer marketing programs for brands like Fireball Whisky, GoDaddy, Kroger, Febreze, Charter Communications and more. Some of that work has earned industry recognition from Communication Arts, Digiday, PRSA, BrandWeek and WOMMA. Today, I'm the Sr. Director of Brand Strategy and Operations at GoDaddy where I lead global brand strategy and measurement, as well as operations and strategic
Vice President, Head of Brand and Integrated Marketing
Owner / Digital Marketing Consultant
Vice President, Social Strategy
Consumer Experiences Manager
Word of Mouth Marketing Strategist
Public Relations Manager
Public Relations Account Executive
Bachelors
