During the contract with Fin, formerly Intercom, I helped build a new publication called "Fin.Ideas" to establish a voice as Intercom went all-in on AI.

• Built end-to-end campaigns for the Shopify's Shop app • Launched Shopify’s first rewards program “Shop Cash” and ad network “Shop Campaigns”

Before selling in 2022, I ran the marketing for this startup helping Irish nonprofits via digital spare change. I'd write, design and edit our campaigns then promote across social. Won Ireland’s “Fintech Startup of the Year” and secured press in Wired, Forbes, & Financial Times.

I wrote advertising campaigns for B2C and B2B brands across every medium, from Modelo commercials and social posts as Mr. Peanut to radio spots for Grainger and copy-heavy print ads for CDW.